In one marketing experiment, Dell saw a 103% increase in conversion rate and a 109% increase in revenue in a campaign using GIFs. Let’s start with the big one first: they just perform better. Here are a few reasons why you should get on board the GIF train. It’s just about knowing how and when to use them. As it turns out, using GIFs in email is a major tactic for marketers and brand experts everywhere. Now that we’ve reviewed the definition, let’s talk about why the heck you should care about them. GIFs are becoming more widely adopted by brands who are using the file format to animate products, deliver more complex messages, and stand out from the crowd. (And we love them for it.) But they’re not just for consumer use. You’ve probably seen GIFs primarily on social media, where they exist mostly in meme formats. GIFs play automatically, and repeat endlessly, capturing a few frames of movement in an endless cycle.
#Can you add a gif to outlook email series#
In actuality, GIFs are a continuously looping series of images or audio-free video. (Who, by the way, says it’s pronounced “jiff.” Take that however you will.) GIF is an acronym that stands for Graphical Interchange Format, and is a moving image format invented back in the ‘80s by an American computer scientist. But how can you harness the power of a GIF to boost the success of your next marketing campaign? Read on to find out how you can put a GIF in your next email. And there are few visual elements better equipped to snag eyeballs than moving elements like GIFs and videos. We all know that catching and keeping your audience’s attention is the key to successful marketing.
#Can you add a gif to outlook email how to#
Now though, with growing email client support and service provider capabilities, the question of how to put a GIF (or video) in your next email is more relevant than ever. And if you’ve ever sent (or even received!) an email before, you know that it takes a special alchemy of copy, subject-line wizardry, and design to make an email that really delivers on impact.īut until quite recently, email marketers and designers were limited by static imagery in their campaigns. Even the greatest email copy in the world needs a little visual magic to take it to the next level.
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